Graduate Certificate in Tech Online Advertising
-- viewing nowThe Graduate Certificate in Tech Online Advertising is a comprehensive course designed to equip learners with essential skills in the ever-evolving digital advertising landscape. Its importance lies in the growing industry demand for professionals who can create and optimize effective online advertising campaigns.
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Course details
• Online Advertising Fundamentals: Understanding the basics of online advertising, including display, search, social media, and mobile advertising.
• Digital Advertising Analytics: Learning to measure and analyze the effectiveness of online advertising campaigns using tools such as Google Analytics.
• Search Engine Marketing (SEM): Focusing on search engine marketing strategies, including pay-per-click (PPC) advertising and search engine optimization (SEO).
• Social Media Advertising: Exploring social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, and learning how to create effective social media advertising campaigns.
• Mobile Advertising: Understanding the unique aspects of mobile advertising, including mobile app advertising, in-game advertising, and location-based advertising.
• Programmatic Advertising: Learning about programmatic advertising, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs).
• Email Marketing: Focusing on email marketing strategies, including segmentation, targeting, and personalization.
• Content Marketing: Exploring content marketing strategies, including blogging, influencer marketing, and native advertising.
• User Experience (UX) Design: Understanding the importance of user experience design in online advertising and learning how to create effective and engaging user experiences.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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