Postgraduate Certificate in Search Engine Marketing Tools
-- viewing nowThe Postgraduate Certificate in Search Engine Marketing Tools is a comprehensive course designed to equip learners with the essential skills needed to thrive in the digital marketing industry. This course focuses on search engine marketing, a critical area of digital marketing that involves promoting websites by increasing their visibility in search engine results pages.
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Course details
• SEM Tools Fundamentals: Overview of Search Engine Marketing (SEM), major search engines, and the importance of SEM tools in digital marketing. • Keyword Research and Analysis: Understanding keyword research, tools for keyword research, and analyzing keywords for SEM campaigns. • Competitive Analysis & Market Research: Tools and techniques for analyzing competitors' search engine performance and market research strategies. • Google Ads & Bing Ads Management: Hands-on experience with creating, managing, and optimizing pay-per-click (PPC) ad campaigns on Google Ads and Bing Ads platforms. • Search Engine Optimization (SEO) Tools: Introduction to SEO tools, on-page and off-page optimization, and website analytics. • Google Analytics & Webmaster Tools: Understanding and using Google Analytics and Google Webmaster Tools to monitor and optimize website performance. • Local SEO & Google My Business: Techniques and tools for optimizing local search results and managing Google My Business listings. • A/B Testing & Conversion Rate Optimization (CRO): Tools and best practices for A/B testing and increasing conversion rates. • SEM Reporting & Data Analysis: Techniques for reporting and analyzing SEM data, and using data to inform SEM strategies.
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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