Professional Certificate in Online Customer Acquisition Tactics
-- viewing nowThe Professional Certificate in Online Customer Acquisition Tactics is a comprehensive course designed to equip learners with essential skills for acquiring and retaining customers online. This certificate course is critical for professionals looking to excel in digital marketing, e-commerce, and customer acquisition roles.
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Course details
• Understanding Customer Acquisition: Defining customer acquisition, its importance, and the role of online tactics.
• Target Audience Identification: Segmenting markets, creating buyer personas, and selecting ideal customers.
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• Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, and technical SEO.
• Content Marketing: Developing a content strategy, creating engaging content, and measuring success.
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• Social Media Marketing: Organic and paid social media strategies, social listening, and community management.
• Email Marketing: Building an email list, crafting compelling campaigns, and automating workflows.
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• Conversion Rate Optimization (CRO): Designing landing pages, A/B testing, and improving user experience.
• Paid Advertising: Google Ads, Facebook Ads, retargeting campaigns, and measuring ROAS.
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• Analytics and Reporting: Tracking key metrics, setting up dashboards, and analyzing performance data.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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