Advanced Certificate in Using Snapchat Bitmojis for Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore innovative courses and the minds behind them. I'm thrilled to have [Guest] with us today, an expert in digital marketing and the instructor of the Advanced Certificate in Using Snapchat Bitmojis for Marketing. Can you tell us a bit about your personal experiences with Snapchat Bitmojis as a marketing tool? GUEST: Absolutely! Snapchat Bitmojis offer a unique way to engage with audiences, especially the younger demographic. I've seen firsthand how businesses can create personalized and dynamic marketing campaigns using these features. HOST: That's fascinating. Could you share some current industry trends related to Snapchat and Bitmojis for marketing purposes? GUEST: Of course. Brands are increasingly recognizing the potential of Snapchat's Bitmoji stories to tell engaging narratives. Also, augmented reality experiences, like Snapchat's Lens Studio, are becoming more popular for marketing campaigns. HOST: AR experiences sound exciting. Now, what are some challenges you've faced or observed when it comes to using Snapchat Bitmojis for marketing? GUEST: One challenge is measuring the ROI of Snapchat marketing campaigns, as the platform's analytics aren't as robust as other social media channels. Additionally, keeping up with Snapchat's frequent updates and feature changes can be time-consuming. HOST: Those are valid challenges. Now, let's look to the future. Where do you see Snapchat and Bitmojis heading in the digital marketing landscape? GUEST: I believe Snapchat will continue to refine its ad offerings and analytics, making it even more attractive for marketers. Bitmojis, too, will likely become more interactive and integrated with other platforms, expanding their marketing potential. HOST: It's great to hear such an optimistic outlook. Thank you for sharing your insights with us today. I'm sure our listeners have gained valuable knowledge about the Advanced Certificate in Using Snapchat Bitmojis for Marketing. GUEST: My pleasure. Thanks for having me!
