Certified Specialist Programme in Developing Interactive TikTok Hashtag Campaigns
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-evolving world of digital marketing. I'm thrilled to introduce our guest today, an expert in social media and TikTok marketing. Welcome! Can you please share a bit about your background and experiences in this field? GUEST: Thanks for having me! I've spent over a decade working in digital marketing, with the last few years specializing in TikTok and other short-form video platforms. It's been an exciting journey, watching the platform grow and adapt to changing consumer behaviors. HOST: That's fascinating! Speaking of TikTok, let's dive into our main topic: the Certified Specialist Programme in Developing Interactive TikTok Hashtag Campaigns. With over 1 billion active users, TikTok has become a significant player in the marketing landscape. Can you discuss the importance of TikTok for businesses and how this course can help? GUEST: Absolutely. TikTok has a unique algorithm and user demographic, making it an essential platform for brands to reach younger audiences. This course provides hands-on experience in creating engaging hashtag campaigns and analyzing performance metrics, equipping learners with the skills to drive innovation and growth within their organizations. HOST: I see. As with any new platform, there must be challenges in learning and teaching TikTok marketing strategies. What are some common obstacles, and how does this course address them? GUEST: One challenge is understanding TikTok's algorithm and how it influences content visibility. This course breaks down the algorithm and provides insights into optimizing content for maximum reach. Additionally, keeping up with trends and changes on the platform can be time-consuming. The course offers updated, relevant information, ensuring learners stay ahead in the competitive digital marketing landscape. HOST: That's reassuring. Now, let's look at the future. How do you see TikTok and hashtag campaigns evolving over the next few years, and how can this course prepare learners for these changes? GUEST: TikTok will continue to prioritize user experience and creativity, which means marketers must adapt their strategies to maintain engagement. This course covers the foundations of successful TikTok hashtag campaigns while also emphasizing the importance of staying current with trends and platform updates. By teaching learners how to analyze performance metrics, the course equips them with the skills to pivot their strategies as needed. HOST: It's clear that this course offers a wealth of knowledge and practical skills for those looking to excel in TikTok marketing. Thank you for sharing your insights and experiences with us today. And thank you, listeners, for tuning in. Be sure to check out the Certified Specialist Programme in Developing Interactive TikTok Hashtag Campaigns to elevate your TikTok marketing game!
