Certificate Programme in Behavioral Economics for Placemaking
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to be speaking with an expert in behavioral economics and placemaking. Can you tell us a bit about the Certificate Programme in Behavioral Economics for Placemaking? GUEST: Absolutely, this course is designed to help learners apply behavioral economics principles to create effective public spaces. It's a growing field with high demand for professionals who understand human behavior in urban planning and design. HOST: That sounds fascinating. What personal experiences or insights led you to teach this course? GUEST: I've seen firsthand how applying behavioral economics can significantly improve the success of public spaces. In my career, I've noticed the importance of understanding human behavior in creating prosperous urban environments, and I wanted to share this knowledge with others. HOST: And what current industry trends are most relevant to this course? GUEST: There's a shift towards people-centered design, focusing on creating spaces that cater to human needs and desires. Additionally, there's a growing emphasis on sustainability and resilience in urban planning and design. HOST: That's really interesting. Are there any challenges you've faced or seen others face while learning or teaching this subject? GUEST: One challenge is helping learners grasp the abstract concepts of behavioral economics and translating them into practical applications for placemaking. However, we've designed the course to include hands-on activities and real-world examples to overcome this. HOST: That's great to hear. Lastly, how do you see the future of behavioral economics and placemaking evolving? GUEST: I believe we'll continue to see a stronger focus on human-centered design and the use of technology to collect data and analyze human behavior in public spaces. This will enable more informed decisions in urban planning and design, leading to more prosperous and enjoyable urban environments. HOST: Thank you so much for sharing your insights and experiences with us today. The Certificate Programme in Behavioral Economics for Placemaking sounds like a fantastic opportunity for learners to gain a competitive edge in their careers and make a real impact in urban planning and design.
