Certificate Programme in Behavioral Economics for Placemaking
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast! Today, I'm thrilled to be talking with an expert in behavioral economics and placemaking. Can you tell us a bit about the Certificate Programme in Behavioral Economics for Placemaking? GUEST: Absolutely! This course is designed to help learners understand how human behavior influences the success of public spaces. It's a growing field, as professionals who can apply behavioral economics principles to urban planning, design, and policy-making are in high demand. HOST: That sounds fascinating! Can you share any personal experiences or insights related to this topic? GUEST: Sure. I've seen firsthand how understanding human behavior can improve the design of public spaces. For instance, small changes, or "nudges," can encourage people to make healthier choices, like taking stairs instead of elevators. HOST: Interesting! Speaking of trends, what current industry trends are relevant to this course? GUEST: There's a strong focus on creating sustainable and people-friendly cities. This involves designing public spaces that promote physical activity, social interaction, and mental well-being. HOST: And what challenges have you faced in this field or while teaching this subject? GUEST: One challenge is helping learners grasp the abstract concepts of behavioral economics. However, we use real-world examples and practical exercises to make the learning experience engaging and relevant. HOST: That's a great approach. Looking to the future, what do you think the future holds for this area or industry? GUEST: I believe behavioral economics will play an even more significant role in urban planning and design. As our understanding of human behavior deepens, we'll continue to create public spaces that better serve the needs and desires of communities. HOST: Thank you for sharing your insights and experiences with us today. It's been a pleasure discussing the Certificate Programme in Behavioral Economics for Placemaking. GUEST: My pleasure! If you're interested in this field, I highly recommend exploring this comprehensive course.
