Advanced Skill Certificate in Pinterest Advertising for Entrepreneurs
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the latest courses and trends in digital marketing. I'm thrilled to have Sarah, an expert in Pinterest advertising and instructor of the new course, "Advanced Skill Certificate in Pinterest Advertising for Entrepreneurs." Sarah, can you tell us what inspired you to create this course? GUEST: Absolutely. I've seen so many entrepreneurs struggle to harness the power of Pinterest for their businesses. With over 400 million monthly active users, it's a platform that can't be ignored. I wanted to create a course that would give learners the skills and confidence they need to leverage Pinterest for growth. HOST: That's fantastic. Can you share some current trends or insights you've noticed in Pinterest advertising? GUEST: Sure. One trend is the growing importance of video content on Pinterest. Videos now autoplay in users' feeds, making them an effective way to capture attention. Another trend is the increasing use of Pinterest for B2B marketing. More businesses are recognizing the potential of Pinterest to reach decision-makers and generate leads. HOST: That's really interesting. What challenges have you faced or seen when it comes to Pinterest advertising, either for learners or in your own experience? GUEST: One challenge is the learning curve of Pinterest's ad manager. It's not as intuitive as some other platforms, so learners need practical experience to feel comfortable. Another challenge is staying up-to-date with Pinterest's constant algorithm changes and new features. HOST: Those are great points. As we wrap up, what do you see as the future of Pinterest advertising and how can this course help learners stay ahead in the digital marketing landscape? GUEST: I believe Pinterest advertising will continue to grow in popularity as more businesses discover its potential. This course equips learners with the essential skills they need to advance their careers and stay ahead in this ever-evolving landscape. They'll leave with the ability to drive traffic, generate leads, and increase sales for their businesses. HOST: Sarah, thank you so much for joining us today and sharing your insights on Pinterest advertising and your new course. We're excited to see the impact it will have on entrepreneurs looking to expand their online presence. GUEST: Thank you for having me. It's been a pleasure.
