Advanced Skill Certificate in Designing Branded Snapchat Geofilters
Published on June 27, 2025
About this Podcast
HOST: Welcome to the show, today we have a special guest who's an expert in designing branded Snapchat Geofilters. Can you tell us a bit about what drew you to this field? GUEST: Absolutely, I've always been fascinated by the intersection of design and digital marketing. Snapchat Geofilters are such a unique and engaging way for brands to connect with their audience. HOST: That's fascinating! And as the course description mentions, Snapchat Geofilters can be created using tools like Adobe Illustrator, Photoshop, and Snapchat's own Geofilter creation platform. What are some of the challenges you've faced when using these tools? GUEST: Well, each tool has its own learning curve, and it's important to stay updated on any new features or updates. But with practice and patience, it becomes second nature. HOST: That's great to hear. Now, could you share some of the current industry trends related to Snapchat Geofilters and their use in digital marketing? GUEST: Sure! One trend is the increasing use of augmented reality (AR) in Geofilters, which enhances user experience and engagement. Another is the use of Geofilters for events and location-based marketing, which can help increase brand visibility and reach. HOST: Very interesting. Now, what about some of the challenges faced in the field or while teaching this subject? GUEST: One challenge is keeping up with the constantly changing features and updates of Snapchat and other design tools. Additionally, ensuring that learners understand the importance of targeting specific audiences and measuring the success of their Geofilters can be a challenge. HOST: That's a great point. Finally, where do you see the future of Snapchat Geofilters and their role in digital marketing? GUEST: I believe Snapchat Geofilters will continue to play a significant role in digital marketing, especially as AR technology becomes more advanced and accessible. They offer a unique and engaging way for brands to connect with their audience and promote their products or services. HOST: Thank you for sharing your insights with us today. It's clear that the Advanced Skill Certificate in Designing Branded Snapchat Geofilters is a valuable course for anyone looking to advance their career in digital marketing, social media management, or graphic design. GUEST: Thank you for having me! It's been a pleasure sharing my experiences and insights with your audience.
