Professional Certificate in Cross-Cultural Etiquette for Customer Service

Published on June 27, 2025

About this Podcast

HOST: Welcome to our podcast, today we have Dr. Sofia Rodriguez, an expert in intercultural communication and the instructor for the Professional Certificate in Cross-Cultural Etiquette for Customer Service. Dr. Rodriguez, can you tell us about your personal experiences that led you to teach this course? GUEST: Absolutely, I've worked in customer service for over 20 years, and have seen firsthand how crucial cultural competence is when interacting with diverse customers. I became passionate about teaching these skills to help professionals succeed in our globalized world. HOST: That's fascinating. Could you share some current industry trends that highlight the importance of this course? GUEST: Of course. With businesses expanding worldwide, there's a growing need for customer service professionals who can effectively navigate cultural differences. Companies are increasingly recognizing the value of cultural competence in enhancing customer experiences and loyalty. HOST: I see. What are some challenges faced in the field or while teaching this subject? GUEST: One challenge is overcoming stereotypes and biases. It's essential to help learners recognize their own cultural assumptions and develop self-awareness to provide truly inclusive and respectful customer service. HOST: That sounds like important work. Lastly, what do you think the future holds for cross-cultural etiquette in customer service? GUEST: I believe it will become even more critical. As technology advances and connects us with people from various backgrounds, understanding and respecting cultural nuances will be key to building strong customer relationships and ensuring global business success. HOST: Thank you, Dr. Rodriguez, for sharing your insights and expertise on the Professional Certificate in Cross-Cultural Etiquette for Customer Service. Your dedication to fostering cultural competence in the industry is truly inspiring. GUEST: Thank you for having me. It's been a pleasure.

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