Career Advancement Programme in Using Facebook Live for Live Q&A Sessions
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have an expert in digital communication, joining us to discuss a unique course on using Facebook Live for Live Q&A Sessions. Can you tell us a bit about your experience and what drew you to this field? GUEST: Absolutely, I've spent over a decade working in marketing and communications, and I've seen firsthand how powerful digital tools like Facebook Live can be for engaging audiences and building brand authority. HOST: That's fascinating. The course is described as a Career Advancement Programme. How do you see this course helping learners in terms of their professional growth, especially in the current digital landscape? GUEST: This course is incredibly timely, as the demand for digital communication skills is at an all-time high. By learning how to create dynamic and engaging content, field questions in real-time, and analyze session performance, learners can become highly attractive candidates for roles in communications, marketing, and social media management. HOST: You mentioned some of the key skills learners will acquire, such as content creation and strategic planning. Could you elaborate on any challenges faced while learning or teaching these skills, and how this course addresses them? GUEST: Certainly. One of the biggest challenges is staying up-to-date with the constantly evolving best practices and features of platforms like Facebook Live. This course addresses this by providing learners with the most current strategies and techniques, ensuring they can confidently host professional and effective Q&A sessions. HOST: That's reassuring. As we look to the future, how do you envision the role of Facebook Live and similar platforms in shaping the way businesses and individuals communicate? GUEST: I believe we'll continue to see an increase in the use of live video for direct engagement with audiences. As more businesses recognize the value of thought leadership and brand authority, tools like Facebook Live will become essential for staying competitive in the digital space. HOST: Thank you for sharing your insights and experiences with us today. It's clear that this course offers a wealth of knowledge and practical skills for those looking to advance their careers in digital communication. GUEST: My pleasure. I'm excited to see how this course empowers learners to unlock their potential as digital communication experts.
