Certified Specialist Programme in Social Media Listening for Brick-and-Mortar Businesses
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, where we bring you insights from experts in various fields. I'm thrilled to have here today an expert who's going to tell us all about a unique course, the "Certified Specialist Programme in Social Media Listening for Brick-and-Mortar Businesses." Let's dive right in! GUEST: Thanks for having me! I'm excited to be here. HOST: To start, could you share a bit about your personal experiences and insights related to this course topic? GUEST: Absolutely. I've spent over a decade working with brick-and-mortar businesses, and social media listening has become a game-changer. It's like having a direct line to your customers' thoughts and feelings about your business. HOST: That's fascinating. And what current industry trends do you think are most relevant to this course? GUEST: Well, with the rise of social media platforms and online reviews, it's more important than ever for businesses to monitor what's being said about them online. This course equips students with the skills to do just that. HOST: I see. Now, are there any challenges faced in this field or while learning/teaching this subject? GUEST: Yes, one challenge is keeping up with the ever-changing landscape of social media platforms and their privacy policies. But we address this in the course, teaching students how to adapt and stay informed. HOST: That's great to hear. Lastly, what are your thoughts on the future of social media listening in the industry? GUEST: I believe it will only become more vital as technology advances and consumers continue to engage with businesses online. This course prepares students to be at the forefront of that trend. HOST: Well, thank you for sharing your insights and giving us a sneak peek into the "Certified Specialist Programme in Social Media Listening for Brick-and-Mortar Businesses." It's clear that this course offers valuable, practical skills for anyone looking to enhance their business's online presence. GUEST: My pleasure! Thanks for having me on the show.
