Executive Certificate in Social Media Listening for Bars and Cafes
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with an expert in the field of social media and hospitality. Can you please introduce yourself? GUEST: Hello, I'm [Name], a seasoned professional with over 15 years of experience in the hospitality industry. I've seen firsthand how social media has transformed the way we connect with customers. HOST: That's fascinating! Today we're discussing the 'Executive Certificate in Social Media Listening for Bars and Cafes'. Could you tell us more about this course? GUEST: Absolutely! This course is designed to help hospitality professionals leverage social media listening to understand customer preferences, manage brand reputation, and drive business growth. It's about turning online conversations into actionable insights. HOST: Interesting. What are some current trends in social media listening that our listeners should be aware of? GUEST: Well, visual listening is becoming increasingly important. People are sharing images and videos more than ever, so understanding what these visuals say about your brand can provide valuable insights. HOST: That sounds challenging. How do you teach visual listening in your course? GUEST: We use practical examples and industry-relevant tools to make learning easy and engaging. We also encourage students to practice visual listening in real-world scenarios. HOST: Looking forward, where do you see the future of social media listening in the hospitality industry? GUEST: I believe AI and machine learning will play a significant role in automating the process, making it more efficient and accurate. But human intuition and understanding will always be crucial in interpreting and acting on the data. HOST: That's a reassuring thought. Thank you for sharing your insights with us today. It's clear that the 'Executive Certificate in Social Media Listening for Bars and Cafes' is a timely and valuable course for anyone in the hospitality industry. GUEST: My pleasure. Thanks for having me.
