Graduate Certificate in Behavioral Economics in Behavioral Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with Dr. Jane Smith, an expert in behavioral economics and marketing. She's here to discuss her course, the Graduate Certificate in Behavioral Economics in Behavioral Marketing. Welcome, Jane! GUEST: Thanks for having me! I'm excited to share some insights about this fascinating field. HOST: Fantastic! Let's start by talking about your personal experiences in behavioral economics and marketing. How did you get started? GUEST: I've always been fascinated by human decision-making, which led me to study psychology. Later, I realized that understanding economic factors was crucial to explaining these choices. That's when I dove into behavioral economics and saw its potential for marketing. HOST: Fascinating! Now, can you share some current trends in the industry that relate to the course? GUEST: Absolutely. There's a growing demand for professionals who can apply behavioral economics principles to marketing. Companies are increasingly recognizing the value of understanding cognitive biases and decision-making processes to create better marketing strategies. HOST: That sounds important. What challenges have you faced or seen in teaching this subject? GUEST: One challenge is helping students grasp the interdisciplinary nature of the field, combining economics, psychology, and marketing. It requires a shift in thinking, but once students get it, they see the power of this approach. HOST: Interesting. Looking ahead, what do you think the future holds for behavioral economics and marketing? GUEST: I believe we'll see more integration of these principles into mainstream marketing practices. As technology advances, we'll have even more opportunities to apply behavioral economics insights to improve customer experiences and drive successful marketing campaigns. HOST: It's an exciting time for this field, indeed! Thank you so much for joining us today, Dr. Smith, and for giving us a glimpse into the Graduate Certificate in Behavioral Economics in Behavioral Marketing. GUEST: My pleasure! Thanks for having me.
