Executive Certificate in Cross-Cultural Event Marketing Negotiation

About this Podcast

HOST: Welcome to our podcast, today we're excited to have Dr. Jane Smith with us, an expert in event marketing negotiation and the lead instructor for the Executive Certificate in Cross-Cultural Event Marketing Negotiation. Dr. Smith, can you tell us about your personal experiences that led you to specialize in this field? GUEST: Absolutely, I've spent over two decades working on international events, and I've seen firsthand how crucial it is to understand cultural nuances and effective negotiation strategies. This inspired me to help others excel in this area. HOST: That's fascinating. How does this course address current trends in the global event marketing industry? GUEST: We focus on the increasing importance of digital technology, sustainability, and inclusive practices. Our curriculum equips learners with the skills to adapt to these trends and stand out in their careers. HOST: And what challenges have you encountered in teaching this subject, or that students might face in this field? GUEST: One major challenge is overcoming cultural biases and stereotypes. We tackle this head-on by promoting self-awareness and empathy throughout the course. HOST: That's a great approach. Looking to the future, where do you see the global event marketing industry heading, and how does this course prepare students for those changes? GUEST: The future of event marketing is all about personalization, data-driven decisions, and virtual experiences. Our course covers these topics, ensuring students are prepared to lead in this ever-evolving landscape. HOST: Dr. Smith, thank you so much for joining us today and providing valuable insights into the Executive Certificate in Cross-Cultural Event Marketing Negotiation. We're confident that this course will empower many professionals to succeed in the global event marketing industry. GUEST: Thank you for having me. It's been a pleasure sharing my experiences and knowledge with your audience.