Postgraduate Certificate in Leveraging LinkedIn Pulse for Thought Leadership in Sales
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, everyone! I'm thrilled to have Michelle, an expert in digital marketing and sales, here with us today. Michelle is going to share her insights about a course she teaches, the Postgraduate Certificate in Leveraging LinkedIn Pulse for Thought Leadership in Sales. So, Michelle, can you tell us a bit about your personal experience with LinkedIn Pulse? GUEST: Absolutely! I've been using LinkedIn Pulse for years now, and it's been a game-changer for my personal brand and business. I've seen firsthand how powerful it can be in establishing thought leadership and generating leads. HOST: That's fantastic. Now, Michelle, what current industry trends do you think learners should be aware of when it comes to using LinkedIn Pulse for sales? GUEST: Well, there's a growing demand for professionals who can effectively leverage social media for sales and marketing. LinkedIn Pulse is a unique tool because it allows you to showcase your expertise and engage with potential clients in a more meaningful way than traditional sales techniques. HOST: Interesting. Can you share any challenges you've faced or seen others face when learning or teaching this subject? GUEST: One challenge is standing out in a sea of content. With so many users publishing on LinkedIn Pulse, it can be tough to get noticed. But with the right strategies and techniques, learners can create compelling content that resonates with their audience and builds influence. HOST: That's a great point. Lastly, Michelle, where do you see the future of leveraging LinkedIn Pulse for thought leadership in sales? GUEST: I think we'll continue to see a shift towards more personalized and authentic approaches to sales and marketing. LinkedIn Pulse will play a critical role in this, as it provides a platform for professionals to build their personal brand, establish thought leadership, and engage with potential clients in a more meaningful way. HOST: Well, Michelle, thank you so much for sharing your insights with us today. I'm sure our listeners have gained a lot of valuable information about the Postgraduate Certificate in Leveraging LinkedIn Pulse for Thought Leadership in Sales. Thanks for joining us! GUEST: Thank you for having me! It was a pleasure to be here.
