Certified Specialist Programme in Leveraging Snapchat Discover for Sales Funnel
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the latest trends and courses in the digital marketing industry. I'm thrilled to have [Guest] with us today, an expert in social media marketing and the instructor for the Certified Specialist Programme in Leveraging Snapchat Discover for Sales Funnel. Can you tell us a bit about your personal experiences with Snapchat Discover and why it's an important platform for digital marketers? GUEST: Absolutely! Snapchat Discover has been a game-changer for businesses looking to reach a younger demographic. Its unique, engaging content format offers a great opportunity to capture users' attention and guide them through the sales funnel. HOST: That's fascinating. With over 293 million daily active users, Snapchat certainly offers a vast potential market for businesses. In your experience, what are some challenges marketers face when trying to leverage Snapchat Discover for sales funnels? GUEST: One major challenge is standing out in a crowded space. With so many brands and influencers competing for users' attention, creating compelling, shareable content is crucial. Another challenge is measuring success, as Snapchat's analytics aren't as robust as those of other platforms. HOST: Those are definitely important considerations. Now, let's talk about the course. How does it address these challenges and help learners create successful Snapchat Discover campaigns? GUEST: The course covers strategy, content creation, targeting, and analytics. Learners will develop a comprehensive understanding of Snapchat Discover and how to use it to drive traffic, increase conversions, and measure campaign performance. HOST: That sounds like a well-rounded program. As we look to the future, what trends or developments do you see shaping the way businesses use Snapchat Discover for sales funnels? GUEST: I believe we'll see more emphasis on augmented reality and shoppable content, as these features offer unique ways to engage users and streamline the buying process. Additionally, with Snapchat's recent focus on improving analytics, I expect we'll see better tools for measuring campaign success. HOST: It's an exciting time for Snapchat and digital marketing overall. Thank you so much for joining us today and sharing your insights on the Certified Specialist Programme in Leveraging Snapchat Discover for Sales Funnel. We're confident that learners who take this course will be well-prepared to excel in the ever-evolving digital marketing landscape. GUEST: Thank you for having me. It was a pleasure discussing this topic with you.
