Certified Professional in Google Ad
-- ViewingNowThe Certified Professional in Google Ads course is a comprehensive program that equips learners with the skills necessary to create and optimize advertising campaigns using Google's advertising platform. This course is essential for anyone looking to advance their career in digital marketing, as Google Ads is a widely used tool in the industry.
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100% 온라인
어디서든 학습
공유 가능한 인증서
LinkedIn 프로필에 추가
완료까지 2개월
주 2-3시간
언제든 시작
대기 기간 없음
과정 세부사항
• Google Ads Basics: Understanding the Google Ads platform, its benefits, and how it fits into digital marketing strategies.
• Account Structure and Organization: Setting up and structuring a Google Ads account for optimal performance and easy management.
• Keyword Research and Selection: Identifying and selecting relevant keywords, including match types and negative keywords, to target the right audience.
• Ad Creation and Optimization: Writing compelling ad copy, designing effective ad formats, and testing ad variations to improve click-through rates.
• Bid Management and Strategies: Implementing automated bid strategies, setting manual bids, and adjusting bids based on performance and business goals.
• Performance Analysis and Reporting: Monitoring and analyzing key performance indicators (KPIs), creating and sharing custom reports, and using data to make informed decisions.
• Advanced Targeting and Audience Options: Utilizing audience targeting, demographic targeting, and location targeting to reach the right users at the right time.
• Remarketing and Retargeting: Setting up and managing remarketing campaigns to re-engage users who have previously interacted with a website or mobile app.
• Google Ads Updates and Emerging Trends: Staying up-to-date with the latest Google Ads features and industry trends, and implementing new strategies to stay ahead of the competition.
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- 과정 완료에 대한 헌신
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이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:
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- 권한이 있는 기관에 의해 규제되지 않음
- 공식 자격에 보완적
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