Advanced Certificate in Digital Marketing Platforms

• Advanced Social Media Advertising: This unit will cover advanced techniques in social media advertising, including social media listening, social media analytics, and social media automation tools. It will also include a deep dive into the advertising platforms of popular social media networks such as Facebook, Instagram, LinkedIn, and Twitter.
• Email Marketing Automation: This unit will explore the use of email marketing automation platforms to create personalized, triggered, and drip email campaigns. It will cover email segmentation, optimization, and deliverability, as well as advanced techniques such as behavioral-based email marketing.
• Search Engine Marketing (SEM): This unit will cover advanced techniques in search engine marketing, including keyword research, ad copywriting, bid management, and ad extension management. It will also cover the use of SEM platforms such as Google Ads and Bing Ads.
• Display & Video Advertising: This unit will explore the use of display and video advertising platforms such as Google Display Network, YouTube, and programmatic advertising. It will cover audience targeting, ad formats, and campaign optimization.
• Mobile Marketing: This unit will cover the unique aspects of mobile marketing, including mobile-specific ad formats, mobile app advertising, and mobile website optimization. It will also cover the use of mobile marketing platforms such as Facebook Audience Network and Google AdMob.
• Content Marketing Automation: This unit will explore the use of content marketing automation platforms to create, distribute, and promote content across various channels. It will cover content planning, creation, optimization, and distribution strategies.
• Digital Marketing Analytics: This unit will cover the use of digital marketing analytics tools to measure and analyze the performance of digital marketing campaigns. It will cover web analytics, social media analytics, email marketing analytics, and search engine marketing analytics.
• Digital Marketing Strategy: This unit will cover the development of a comprehensive digital marketing strategy that aligns with the overall business objectives. It will cover market research, target audience analysis, competitive analysis, and channel selection.
• Marketing Technology (MarTech) Stack: This unit will explore the various tools and technologies that make up a marketing technology stack. It will cover the integration and optimization of these tools to create a seamless and efficient marketing workflow.