Certified Specialist Programme in Hotel Sales and Marketing
-- ViewingNowThe Certified Specialist Programme in Hotel Sales and Marketing is a comprehensive course designed to empower learners with essential skills for success in the dynamic hospitality industry. This programme highlights the importance of strategic sales and marketing techniques, focusing on hotel revenue optimization and customer relationship management.
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关于这门课程
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
• Hotel Sales: Understanding the Sales Funnel & Revenue Management
• Hotel Marketing Basics: Traditional vs Digital Channels
• Building a Hotel Brand: Positioning, Identity & Reputation Management
• Hotel Revenue Strategy: Pricing, Distribution & Segmentation
• Leisure & Group Sales Techniques: Building Packages & Promotions
• Hotel Marketing Analytics: Measuring ROI & Key Performance Indicators
• Hotel Distribution Management: GDS, IDS, OTAs & Metasearch Engines
• Hotel Sales Negotiations & Contracting
• Hotel Marketing Campaigns: Planning, Execution & Evaluation
职业道路
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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