Certificate in Google Ads Campaign Management and Analytics (Advanced)

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The Certificate in Google Ads Campaign Management and Analytics advanced program consists of 20 units, offering a comprehensive understanding of Google Ads and its applications. This advanced certification is crucial in today's digital landscape, as it meets the growing demand for skilled professionals who can manage and analyze Google Ads campaigns effectively.

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About this course

The program equips learners with essential skills in campaign setup, targeting, bidding, and measurement, enabling them to optimize their Google Ads campaigns for better ROI. Moreover, it imparts knowledge of Google Analytics, allowing learners to track and measure campaign performance, making data-driven decisions for future campaign strategies. This advanced certification is vital for career advancement, as it demonstrates expertise in Google Ads and Analytics, making learners highly sought after by employers and agencies.

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Course Details

  • Google Ads Fundamentals and Setup
  • Data-Driven Decision Making in Google Analytics
  • Google Ads Campaign Structure and Organization
  • Targeting and Bidding Strategies in Google Ads
  • Google Ads Keyword Research and Analysis
  • Google Ads Ad Copywriting and Creative Best Practices
  • Google Ads Ad Extensions and Sitelinks
  • Google Ads Conversion Tracking and Goal Setup
  • Google Analytics Audience Demographics and Interests
  • Google Analytics Behavior Flow and Cart Analysis
  • Google Ads and Google Analytics Integration Best Practices
  • Multi-Channel Funnels and attribution in Google Analytics
  • Google Analytics Ecommerce and Transactional Tracking
  • Google Ads and Google Analytics Reporting and Dashboarding
  • Google Ads and Google Analytics Data Visualization
  • Google Ads and Google Analytics A/B Testing and Experiments
  • Google Ads and Google Analytics Technical Setup and Configuration
  • Google Ads and Google Analytics Security and Compliance
  • Google Ads and Google Analytics Advanced Analytics and Machine Learning
  • Google Ads and Google Analytics Certification and Preparation

Career Path

UK Career Paths in Google Ads Campaign Management and Analytics Insurance Pricing Analyst (28%) Risk Manager (24%) Consultant (22%) Team Lead (16%) Advisor (10%)

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Google Ads planning campaign optimization data analysis ad targeting

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CERTIFICATE IN GOOGLE ADS CAMPAIGN MANAGEMENT AND ANALYTICS (ADVANCED)
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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