Certificate in Google Ads and Search Engine Optimization (Advanced)

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The Certificate in Google Ads and Search Engine Optimization advanced certificate programme is a comprehensive 20-unit course designed to equip learners with in-depth knowledge of Google Ads and Search Engine Optimization (SEO) strategies. This programme is highly important in today's digital age, as it addresses the growing industry demand for professionals with expertise in digital marketing.

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About this course

By completing this course, learners will gain essential skills in Google Ads campaign management, keyword research, and on-page optimization, preparing them for career advancement in the field of digital marketing.

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Course Details

  • Introduction to Google Ads and Search Engine Optimization
  • Google Ads Campaign Structure and Organization
  • Keyword Research and Analysis for Google Ads and SEO
  • Search Engine Optimization Fundamentals
  • Google Ads Ad Copywriting and Ad Extension Strategies
  • Search Engine Optimization Technical Auditing and Optimization
  • Google Ads Bidding Strategies and Tactics
  • Search Engine Optimization Content Creation and Distribution
  • Google Ads Ad Group Structure and Organization
  • Search Engine Optimization Link Building and Outreach
  • Google Ads Landing Page Best Practices and Optimization
  • Search Engine Optimization Mobile Optimization and Responsive Design
  • Google Ads Conversion Tracking and Goal Setting
  • Search Engine Optimization Local SEO and Google My Business
  • Google Ads Ad Rotation and Testing Strategies
  • Search Engine Optimization Analytics and Reporting
  • Google Ads Account Structure and Organization
  • Search Engine Optimization Advanced SEO Techniques and Strategies
  • Google Ads Advanced Google Ads Features and Tools
  • Search Engine Optimization Career Development and Professional Growth

Career Path

Career path for Certificate in Google Ads and Search Engine Optimization in the UK job market.

Digital Marketing Specialist (20%) Search Engine Optimization Manager (25%) Content Strategist (18%) E-commerce Manager (37%)

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

search engine optimization ad creation keyword analysis campaign management

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Sample Certificate Background
CERTIFICATE IN GOOGLE ADS AND SEARCH ENGINE OPTIMIZATION (ADVANCED)
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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