Certificate Programme in Hospitality Market Research (Advanced)

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The Certificate Programme in Hospitality Market Research is an advanced certificate programme designed to equip learners with the essential skills required to succeed in the competitive hospitality industry. This 20-unit programme covers the importance of market research, its industry demand, and how to apply the knowledge gained to advance their careers.

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The programme focuses on providing learners with a comprehensive understanding of market research principles, data analysis, and report writing, enabling them to make informed business decisions and drive business growth. Upon completion, learners will be equipped with the skills to excel in a variety of roles within the hospitality industry.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Hospitality Market Research
  • Market Segmentation and Targeting
  • Primary and Secondary Research Methods
  • Survey Design and Data Analysis
  • Market Trend Analysis and Forecasting
  • Competitor Analysis and Benchmarking
  • Guest Satisfaction and Net Promoter Score (NPS) Analysis
  • Service Quality and Customer Experience
  • Market Segmentation and Positioning Strategies
  • Brand Management and Marketing Research
  • Market Research Report Writing and Presentation
  • Quantitative and Qualitative Research Methods
  • Market Intelligence and Competitive Intelligence
  • Hotel Industry Trends and Market Analysis
  • Restaurant and Bar Market Research
  • Event and Conferences Market Research
  • Market Research in the Context of COVID-19
  • Advanced Data Analysis and Visualization
  • Market Research Ethics and Guidelines
  • Capstone Project in Hospitality Market Research
  • Research Proposal and Design
  • Research Methods and Techniques in Hospitality Market Research
  • Presenting and Communicating Research Findings
  • Research in the Context of Sustainability and Social Responsibility

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Explore the diverse career path options available upon completion of the Certificate Programme in Hospitality Market Research.

Hotel Market Research Analyst (28%) Restaurant Market Research Analyst (24%) Hospitality Consultant (22%) Hotel Manager (16%) Restaurant Manager (10%)

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN HOSPITALITY MARKET RESEARCH (ADVANCED)
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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