Career Advancement Programme in Online Advertising Implementation (Advanced)

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The Career Advancement Programme in Online Advertising Implementation is an advanced certificate programme that consists of 20 units, designed to equip learners with the essential skills required for career advancement in the online advertising industry. This programme is of great importance, as the demand for skilled professionals in online advertising continues to rise, driven by the growing need for effective digital marketing strategies.

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Throughout the 20 units, learners will gain a comprehensive understanding of online advertising, including its planning, execution, and measurement, as well as the latest trends and best practices in the industry. The programme is ideal for professionals seeking to enhance their skills and knowledge in online advertising, or those looking to transition into this field. By the end of the programme, learners will be well-equipped to design and implement effective online advertising campaigns, evaluate campaign performance, and stay ahead of the competition in the rapidly evolving digital landscape.

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κ³Όμ • 세뢀사항

  • Introduction to Online Advertising
  • Understanding Digital Advertising Landscape
  • Overview of Online Advertising Channels
  • Search Engine Marketing (SEM) Fundamentals
  • Display Advertising Essentials
  • Social Media Advertising Strategies
  • Email Marketing Best Practices
  • Mobile Advertising Tactics
  • Native Advertising Techniques
  • Video Advertising Strategies
  • Influencer Marketing and Partnerships
  • Measuring Online Advertising Performance
  • Google Analytics and AdWords Integration
  • Ad Copywriting and Creative Strategies
  • Targeting and Retargeting in Online Advertising
  • Ad Budgeting and ROI Analysis
  • Ad Testing and Optimization
  • Online Advertising for E-commerce
  • Advanced Online Advertising Techniques
  • Online Advertising for B2B and B2C
  • Case Studies in Online Advertising
  • Capstone Project in Online Advertising

κ²½λ ₯ 경둜

UK Online Advertising Career Roles Digital Marketing Specialist (25%) Data Analyst (20%) E-commerce Manager (18%) Search Engine Optimizer (37%)

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digital advertising campaign planning data analysis creative strategy

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κ²½λ ₯ μΈμ¦μ„œ νšλ“

μƒ˜ν”Œ μΈμ¦μ„œ λ°°κ²½
CAREER ADVANCEMENT PROGRAMME IN ONLINE ADVERTISING IMPLEMENTATION (ADVANCED)
μ—κ²Œ μˆ˜μ—¬λ¨
ν•™μŠ΅μž 이름
μ—μ„œ ν”„λ‘œκ·Έλž¨μ„ μ™„λ£Œν•œ μ‚¬λžŒ
London School of Planning and Management (LSPM)
μˆ˜μ—¬μΌ
05 May 2025
블둝체인 ID: s-1-a-2-m-3-p-4-l-5-e
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