Google SEO: Professional Certificate Program
-- ViewingNowThe Google SEO: Professional Certificate Program is a comprehensive course that equips learners with essential skills for career advancement in digital marketing and search engine optimization (SEO). This program focuses on teaching industry-demanded techniques to optimize websites and improve search rankings, visibility, and online business performance.
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- Unit 1: Introduction to Google SEO β Understanding the basics of Search Engine Optimization and its importance in improving online visibility.
- Unit 2: Keyword Research β Identifying relevant and high-traffic keywords to target in your content.
- Unit 3: On-page SEO β Optimizing individual webpages for search engines through title tags, meta descriptions, and header tags.
- Unit 4: Technical SEO β Improving website structure, performance, and security to enhance search engine rankings.
- Unit 5: Content Creation β Creating high-quality, original content that engages users and attracts search engines.
- Unit 6: Off-page SEO β Building backlinks and promoting your content to improve your website's authority and search engine rankings.
- Unit 7: Local SEO β Optimizing your website for local searches and increasing visibility in your community.
- Unit 8: Mobile SEO β Ensuring your website is optimized for mobile devices and compliant with mobile-first indexing.
- Unit 9: SEO Analytics β Tracking and measuring the success of your SEO efforts through analytics and reporting.
- Unit 10: Advanced SEO Strategies β Exploring advanced techniques such as schema markup, voice search optimization, and video SEO.
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Top UK Career Roles: Data Analyst (20%) Business Development Manager (25%) Marketing Manager (18%) Operations Manager (37%)
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