Professional Certificate in Digital Marketing Strategy and Planning (Advanced)

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The Professional Certificate in Digital Marketing Strategy and Planning is a 20-unit advanced programme that equips learners with the essential skills to succeed in the rapidly evolving digital landscape. As digital marketing continues to grow in importance, this programme addresses the industry's pressing need for strategic thinkers who can develop and execute effective digital marketing strategies.

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AboutThisCourse

By the end of the programme, learners will be able to plan, execute, and measure the success of digital marketing campaigns, making them highly sought after by top employers. This programme is crucial for career advancement in the digital marketing industry.

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CourseDetails

  • Defining Digital Marketing Strategy
  • Understanding Digital Marketing Landscape
  • Setting Digital Marketing Goals
  • Developing a Digital Marketing Plan
  • Understanding Target Audience Analysis
  • Conducting Competitor Analysis
  • Creating a Content Marketing Strategy
  • Search Engine Optimisation (SEO)
  • Paid Advertising and Campaign Planning
  • Email Marketing Strategy
  • Social Media Marketing Strategy
  • Measuring and Evaluating Digital Marketing Performance
  • Using Data Analytics in Digital Marketing
  • Understanding Search Engine Marketing (SEM)
  • Developing a Mobile Marketing Strategy
  • Understanding Digital Public Relations (PR)
  • Cross-Cultural Digital Marketing Strategy
  • International Digital Marketing Strategy
  • Understanding the Role of Artificial Intelligence in Digital Marketing
  • Developing a Digital Marketing Budget and Forecast

CareerPath

Explore the career path for the Professional Certificate in Digital Marketing Strategy and Planning, with the following roles and their percentage shares: Insurance Pricing Analyst (28%) Risk Manager (24%) Consultant (22%) Team Lead (16%) Advisor (10%)

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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SkillsYoullGain

Data analysis Social media Content strategy Digital planning

CourseFee

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FastTrack £299
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode £199
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING STRATEGY AND PLANNING (ADVANCED)
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London School of Planning and Management (LSPM)
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05 May 2025
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