Certified Specialist Programme in Market Research Decision Making
-- ViewingNowThe Certified Specialist Programme in Market Research Decision Making is a comprehensive course designed to equip learners with essential skills for career advancement in market research. This programme emphasizes the importance of data-driven decision making, a critical aspect of modern business strategy.
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Unit 1: Introduction to Market Research Decision Making
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Unit 2: Formulating a Market Research Strategy
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Unit 3: Data Collection Methods in Market Research
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Unit 4: Quantitative and Qualitative Data Analysis
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Unit 5: Market Segmentation and Targeting
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Unit 6: Customer Satisfaction and Loyalty Research
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Unit 7: Brand Positioning and Equity Evaluation
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Unit 8: New Product Development and Launch
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Unit 9: Competitive Intelligence and Analysis
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Unit 10: Communicating Market Research Findings and Recommendations
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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