Competency-Based Public Relations

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The Certificate Programme in Competency-Based Public Relations equips learners with essential skills for career advancement in the dynamic field of PR. This programme consists of 5 units, focusing on industry demand and importance.

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AboutThisCourse

It is designed to develop competencies in crisis management, media relations, and stakeholder engagement, among others. Upon completion, learners will be equipped to navigate the ever-changing landscape of public relations, making them highly sought after by employers. The programme is ideal for professionals aiming to advance their careers or transition into the PR sector.

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CourseDetails

  • Crisis Communication and Reputation Management
  • Building and Sustaining Stakeholder Relationships
  • Strategic Public Relations Planning and Execution
  • Communication for Social Impact and Corporate Social Responsibility
  • Public Relations Campaign Development and Analysis

CareerPath

These roles represent the most in-demand positions in the Public Relations industry.

Public Relations Officer - 20% Communications Manager - 18% Digital PR Specialist - 25% Senior PR Consultant - 17% PR Account Manager - 20%

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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Public relations strategy media analysis crisis management stakeholder engagement

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PlusCourse £79
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  • DigitalCertificate
  • CourseMaterials
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COMPETENCY-BASED PUBLIC RELATIONS
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London School of Planning and Management (LSPM)
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05 May 2025
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