Google Analytics and SEO

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Professional Certificate in Google Analytics and SEO plus The Professional Certificate in Google Analytics and SEO plus is a comprehensive course that equips learners with the essential skills needed to succeed in the digital marketing industry. This 5-unit course is designed to meet the growing demand for professionals who can analyze website data, optimize search engine rankings, and create effective online marketing campaigns.

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AboutThisCourse

By the end of this course, learners will be able to: Set up and track website analytics using Google Analytics Conduct keyword research and create effective SEO strategies Measure and optimize website performance using various tools and metrics Develop a comprehensive online marketing plan Stay up-to-date with the latest industry trends and best practices This course is ideal for professionals looking to advance their careers in digital marketing, including marketing managers, web analysts, and SEO specialists.

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CourseDetails

  • Setting Up and Configuring Google Analytics
  • Understanding Google Analytics Data and Reporting
  • Fundamentals of Search Engine Optimization (SEO)
  • On-Page SEO and Keyword Research
  • Advanced SEO Techniques: Link Building and Content Strategy
  • SEO Audit and Technical Optimization

CareerPath

Top 5 UK Career Roles in Google Analytics and SEO, based on a survey of UK job market trends.

Digital Marketing Specialist - 21% SEO Analyst - 23% Content Strategist - 18% Data Analyst - 38%

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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Data analysis Tracking tools SEO strategies Web optimization

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PlusCourse £79
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  • DigitalCertificate
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GOOGLE ANALYTICS AND SEO
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London School of Planning and Management (LSPM)
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05 May 2025
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