Certificate in Google AdWords for E-commerce (Advanced)

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The Certificate in Google AdWords for E-commerce is an advanced certificate programme comprising 20 units, designed to equip learners with expert-level skills in leveraging Google AdWords for e-commerce success. This programme is crucial in today's digital landscape, as the demand for skilled professionals in this field is on the rise.

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About this course

By completing this programme, learners will gain a comprehensive understanding of AdWords' capabilities, from campaign creation to budgeting and tracking, enabling them to optimise their online marketing strategies. This certificate is ideal for e-commerce professionals seeking to advance their careers and stay ahead in the competitive online marketplace.

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Course Details

  • Setting up a Google AdWords Account for E-commerce
  • Understanding E-commerce Conversion and Return on Ad Spend (ROAS)
  • Keyword Research and Analysis for E-commerce
  • Creating Effective Ad Groups and Ad Copy for E-commerce
  • Setting up and Optimizing Google AdWords Campaigns for E-commerce
  • E-commerce Product Feed Management and Optimization
  • Understanding E-commerce Customer Journey and AdWords
  • Using Google Analytics for E-commerce AdWords Campaign Optimization
  • Positioning and Placing AdWords Ads for E-commerce
  • Targeting and Segmenting E-commerce Audiences with AdWords
  • Measuring and Reporting on E-commerce AdWords Campaigns
  • AdWords Bidding Strategies for E-commerce
  • AdWords Ad Extension and Sitelinks for E-commerce
  • E-commerce AdWords Campaign Scheduling and Budgeting
  • Advanced E-commerce AdWords Campaign Optimization Techniques
  • Using Google AdWords for E-commerce Retargeting and Remarketing
  • E-commerce AdWords Campaign A/B Testing and Optimization
  • Using Google Shopping for E-commerce AdWords Campaigns
  • AdWords Ad Copywriting and Ad Creative Best Practices for E-commerce
  • E-commerce AdWords Campaign Maintenance and Troubleshooting

Career Path

A breakdown of the roles in the Certificate in Google AdWords for E-commerce.

E-commerce Manager (20%) Digital Marketing Specialist (25%) Data Analyst (18%) SEO Specialist (37%)

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Pay per click marketing ad copywriting conversion optimization landing page design

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CERTIFICATE IN GOOGLE ADWORDS FOR E-COMMERCE (ADVANCED)
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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