Certificate in Google AdWords for E-commerce (Advanced)
-- ViewingNowThe Certificate in Google AdWords for E-commerce is an advanced certificate programme comprising 20 units, designed to equip learners with expert-level skills in leveraging Google AdWords for e-commerce success. This programme is crucial in today's digital landscape, as the demand for skilled professionals in this field is on the rise.
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- Setting up a Google AdWords Account for E-commerce
- Understanding E-commerce Conversion and Return on Ad Spend (ROAS)
- Keyword Research and Analysis for E-commerce
- Creating Effective Ad Groups and Ad Copy for E-commerce
- Setting up and Optimizing Google AdWords Campaigns for E-commerce
- E-commerce Product Feed Management and Optimization
- Understanding E-commerce Customer Journey and AdWords
- Using Google Analytics for E-commerce AdWords Campaign Optimization
- Positioning and Placing AdWords Ads for E-commerce
- Targeting and Segmenting E-commerce Audiences with AdWords
- Measuring and Reporting on E-commerce AdWords Campaigns
- AdWords Bidding Strategies for E-commerce
- AdWords Ad Extension and Sitelinks for E-commerce
- E-commerce AdWords Campaign Scheduling and Budgeting
- Advanced E-commerce AdWords Campaign Optimization Techniques
- Using Google AdWords for E-commerce Retargeting and Remarketing
- E-commerce AdWords Campaign A/B Testing and Optimization
- Using Google Shopping for E-commerce AdWords Campaigns
- AdWords Ad Copywriting and Ad Creative Best Practices for E-commerce
- E-commerce AdWords Campaign Maintenance and Troubleshooting
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A breakdown of the roles in the Certificate in Google AdWords for E-commerce.
E-commerce Manager (20%) Digital Marketing Specialist (25%) Data Analyst (18%) SEO Specialist (37%)
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