Google Ads and SEO
-- ViewingNowThe Professional Certificate in Google Ads and SEO plus course is a comprehensive program that equips learners with the essential skills needed to succeed in the digital marketing industry. With 5 units, this course covers the fundamentals of Google Ads, including campaign creation, bid management, and ad optimization.
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- Introduction to Google Ads and SEO
- Google Ads Fundamentals: Campaign Planning and Optimization
- Search Engine Optimization (SEO) Strategies and Techniques
- Advanced Google Ads and SEO: Video Advertising and Influencer Marketing
- Google Analytics and SEO: Measuring Success and Driving Conversions
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Breakdown of UK career roles in the field of Google Ads and SEO, based on a Professional Certificate in Google Ads and SEO.
Digital Marketing Specialist (20%): Responsible for developing and implementing digital marketing strategies.
SEO Analyst (17%): Specializes in analyzing and improving website search engine rankings.
Content Manager (12%): Oversees the creation, editing, and publishing of digital content.
E-commerce Manager (51%): Responsible for the day-to-day management of an e-commerce website, including sales, marketing, and customer service.
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