Google Ads and SEO

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The Professional Certificate in Google Ads and SEO plus course is a comprehensive program that equips learners with the essential skills needed to succeed in the digital marketing industry. With 5 units, this course covers the fundamentals of Google Ads, including campaign creation, bid management, and ad optimization.

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Additionally, it explores the world of SEO, including keyword research, on-page optimization, and link building. This course is crucial for professionals seeking to advance their careers, as it addresses the growing demand for skilled digital marketers. By mastering Google Ads and SEO, learners can increase their employability and open up new career opportunities.

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CourseDetails

  • Introduction to Google Ads and SEO
  • Google Ads Fundamentals: Campaign Planning and Optimization
  • Search Engine Optimization (SEO) Strategies and Techniques
  • Advanced Google Ads and SEO: Video Advertising and Influencer Marketing
  • Google Analytics and SEO: Measuring Success and Driving Conversions

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Breakdown of UK career roles in the field of Google Ads and SEO, based on a Professional Certificate in Google Ads and SEO.

Digital Marketing Specialist (20%): Responsible for developing and implementing digital marketing strategies.

SEO Analyst (17%): Specializes in analyzing and improving website search engine rankings.

Content Manager (12%): Oversees the creation, editing, and publishing of digital content.

E-commerce Manager (51%): Responsible for the day-to-day management of an e-commerce website, including sales, marketing, and customer service.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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paid advertising keyword analysis search engine optimization ad campaign optimization

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PlusCourse £79
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  • DigitalCertificate
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GOOGLE ADS AND SEO
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London School of Planning and Management (LSPM)
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05 May 2025
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