Certificate in Google Search Engine Marketing
-- ViewingNowThe Certificate in Google Search Engine Marketing is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program focuses on Google's search engine marketing (SEM) tools, including Google Ads and Google Analytics, and teaches learners how to create and manage effective online advertising campaigns.
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• Unit 1: Introduction to Google Search Engine Marketing
• Unit 2: Keyword Research and Analysis
• Unit 3: Google Ads Account Structure and Campaign Setup
• Unit 4: Writing Effective Google Ads Copy
• Unit 5: Bid Strategies and Optimization Techniques
• Unit 6: Google Ads Extensions and Ad Formats
• Unit 7: Understanding Quality Score and its Impact
• Unit 8: Conversion Tracking and Reporting
• Unit 9: Google Analytics Integration
• Unit 10: Best Practices for Google Search Engine Marketing