Certificate in Google Search Engine Marketing
-- viewing nowThe Certificate in Google Search Engine Marketing is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program focuses on Google's search engine marketing (SEM) tools, including Google Ads and Google Analytics, and teaches learners how to create and manage effective online advertising campaigns.
3,848+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
β’ Unit 1: Introduction to Google Search Engine Marketing
β’ Unit 2: Keyword Research and Analysis
β’ Unit 3: Google Ads Account Structure and Campaign Setup
β’ Unit 4: Writing Effective Google Ads Copy
β’ Unit 5: Bid Strategies and Optimization Techniques
β’ Unit 6: Google Ads Extensions and Ad Formats
β’ Unit 7: Understanding Quality Score and its Impact
β’ Unit 8: Conversion Tracking and Reporting
β’ Unit 9: Google Analytics Integration
β’ Unit 10: Best Practices for Google Search Engine Marketing