Certificate in Google Search Engine Marketing
-- ViewingNowThe Certificate in Google Search Engine Marketing is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program focuses on Google's search engine marketing (SEM) tools, including Google Ads and Google Analytics, and teaches learners how to create and manage effective online advertising campaigns.
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이 과정에 대해
100% 온라인
어디서든 학습
공유 가능한 인증서
LinkedIn 프로필에 추가
완료까지 2개월
주 2-3시간
언제든 시작
대기 기간 없음
과정 세부사항
• Unit 1: Introduction to Google Search Engine Marketing
• Unit 2: Keyword Research and Analysis
• Unit 3: Google Ads Account Structure and Campaign Setup
• Unit 4: Writing Effective Google Ads Copy
• Unit 5: Bid Strategies and Optimization Techniques
• Unit 6: Google Ads Extensions and Ad Formats
• Unit 7: Understanding Quality Score and its Impact
• Unit 8: Conversion Tracking and Reporting
• Unit 9: Google Analytics Integration
• Unit 10: Best Practices for Google Search Engine Marketing